A Letter about Release Campaigns

I've recently been working with a client who has really taken on the self producer role and has such a clear picture of how her songs should be.  The experience has been hard on her.  She's young and inexperienced, and has taken her share of lumps along the way, and yet she's still just as motivated and enthusiastic about what she's doing.

Naturally, as young as she is she sometimes can get ahead of herself.  To help her along, I wrote her an email about releasing her songs, and I think it would benefit everyone if they started thinking about similar strategies.  Of course, I wrote this about music, though it can certainly be applied to any release campaign with some creative thinking.

Cheers and enjoy.
James

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Hi (name withheld)

We've been talking about singles… and I want to send you some thoughts I think you should keep in mind for the "Release" of it, or them…

You should be considering the release of your single(s) as a marketing campaign.

Ask yourself the following questions…

• What is the point/reason to release a single?  This is the biggest question you should answer for yourself.